March 24, 2026

Babaà Giveaway (and Discount Code)

Our favorite time of year is here: the annual babaà giveaway! For more than a decade, we’ve been huge fans of the woman-owned Madrid-based knitwear line. Here are a few favorites, plus a discount code…

Babaà Giveaway and Discount Code

The babaà team is passionate about sustainable clothing, and designs their soft, textured knits with longevity in mind. Each piece is crafted in Spain with 100% natural materials, spun by local artisans.

Babaà Giveaway and Discount Code

They take great care fine-tuning their colors, and the results are stunning and timeless. I’ve worn this bright green sweater for years, and I love daydreaming about passing it down to my niece or a future grandchild (!) who will love it as much as I do.

Babaà Giveaway and Discount Code

The cuts are beautiful and recognizable. I love their cotton pieces, like this soft, navy crewneck. This wool sweater is a long-time favorite of mine — the slightly wide neck gives it such a cool silhouette. This chunky cardigan is another outfit workhorse.

Babaà Giveaway and Discount Code

Their children’s clothes are also wonderful. My boys have worn babaà sweaters since they were toddlers (I still have their tiny ones tucked away for later!). They hold up through years of play, and get softer with every wear.

Babaà Giveaway and Discount Code

Today, babaà is offering one lucky reader an item of their choice. For a chance to win, please visit babaà’s online shop, and leave a comment below telling us your favorite piece. The winner will be chosen on Thursday at random. Good luck! Update: the winner has been chosen and notified. Thank you so much for playing!

Babaà Giveaway and Discount Code

Great news for all readers: Get 20% off the entire babaà site using code COJBABAALOVE, good through Monday April 6th. (I pack this sweater in my suitcase for every trip I take. And this poppy-red pullover is another longtime favorite; it’s so great with jeans, and really brightens up an outfit.”)

(This post is sponsored by babaà, a brand who we have worn and loved for years. Thank you for supporting the brands that support Cup of Jo.)

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Comments

70 comments
Harper

jumper no15 dark mist please thank you!!

Becca

Jumper 86 in natural. Or literally anything.

Paldon

My next dream jumper is 51 in mist!

Lauren

Love the jumper no51 in dark mist!

Elyse Sedgwick

Jumper no51 dark mist

RMZeller

Cardigan 14 in summer flame

Trendolyn

Jumper No. 72 in Husk is the one I keep coming back to. The silhouette feels generous, but still modern and quietly chic in a way that makes it easy to live in. I can already picture it during the summer, wrapped around me while I work at my desk with the AC running just a little too cold. And in the fall and winter, layered over soft cottons for that perfect balance of warmth and ease. I wear knits year-round because they bring a sense of calm and comfort that goes beyond clothing. There’s something grounding about them, a soft steadiness I can carry with me throughout the day. I’ve gifted myself two Babaà pieces already, and they’ve become staples I truly cherish. Winning this one would feel like a bit of a God wink, honestly… and such a beautiful story to tell when someone asks where it came from.

Meghan

I just love the classic No. 16! In natural or pine

christine li

obsessed with the no51 in oak! so dreamy and cozy, perfect for sitting outside on a cool fall morning with a warm cup of tea.

Mandy

I love thevbright red poppy pullover sweater that is highlighted. Nice!

Caitlin Davey

Love jumper no44 natural! Such a classic!

Katie

Oh man. I treated myself to a babaa sweater for my birthday last year and it’s one of my favorite purchases. No 16 in yolk is so bright and springy but also so cozy!!!

Julie

The jumper no97 in algae is dreamy! I am embracing my love of all shades of green!!

Elizabeth Stone

Amazing! I love Cardigan No. 18 in Wild Fern. Such a fun green!!

Stephanie Neal

DYING over cardigan no 14 in Summer Flame. So dreamy!!!

louise w

Such a gorgeous color and texture: cardigan no3 in chalk… A girl can dream!

Heather

No. 16 in Navy 💙

Hannah

Ooooh definitely jumper no51 oak! It’s giving reading a book on a rainy day with the perfectly steeped cup of tea.

Emma

I love my jumper man no 17 in navy

Jess

No23 Alga 💚

Tatiana

Love jumper no51 in dark mist!!

Grace

My favourite is the cardigan no17 in oak!

Evie L

no23 púrpura!

Courtney

No 51 in natural :)

Emma Bajus

no51 forest!! 🤍

Samuel Stano

No17 in earth!

Emma Bajusova

jumper no17 earth is my dream sweater

Paula

Jumper no 18 in poppy red!

Noortje

I’ve been 👀 at a no51 earth. Absolutely 🤎 the color and would mean the 🌍 to me 🙌🏻

Karolina Ostrowska

The No.17 Dark Mist Jumper is my absolute favourite 🧶🐑 I cherish every moment I wear it it’s where my personal collection first began ✨

Julia

Jumper No. 17 in Navy!

Asiye Aydin

I love the cardigan no 14 in natural. Absolutely gorgeous cut!!

Stephanie

cardigan no14 natural

Svenja

Dress Rojo n.60 is sooo Georgous.

Tracy

All of the natural colored cardigans. Just look lovely

Meghan weinberg

Top no2 for a sexy summer knit!

Joy

That jumper no14 is perfect. swoon.

Courtney Redding

Loooving the cardigan no.18 in hibiscus!!!

Ella Schmidtz

I absolutely adore the no29 in the colour alga ♥️

CarolAnn Labbe

For Ever no29 on the color oak Timeless ! I can see myself wearing this sweater with white hair in 20th years ✨

Heather

No. 17 sweater has seen me thru motherhood.

Caoimhe

No. 87 in Cereza. Such a stunning colour ❤️

Alexandra

Cardigan no 11!

Ana Stojanovska Romano

cardigan no18 hibiscus flower

Megan Pounds

The Cardigan no51 in Oak is my absolute favorite to wear layered up for warmth in the freezing winter!

Bronwyn Gould

jumper no14 in cotton – the most perfect all year jumper where I live!

Friedi

Hello <3 thank you for doing this giveaway! I've been dreaming of a second babaa piece ever since buying my jumper 6 years ago it's very well loved. I would love to own a cardigan next, the no23 in alga please!!! Thank you! :))

Taylor

Summer flame! Cotton cardigan! No16! Obrigada!

Taylor Kraft Ito

Hello! Fingers crossed! I love summer flame cotton cardigan no16! Obrigada!

Marissa

I love no 51in dark mist, the neckline is just gorgeous!

Laura

jumper no16 hibiscus flower. Pure perfection for dopamine dressing 💖

Cruz

El número 18 en color verde pino!!!!los colores son vibrantes

Jessica

I love number 97 forest for the colour and comfort ♥️

Amy

Jumper no29 in Oak for the win

Shilpa

Jumper no16 in the color Persephone😍

Beatriz

Cárdigan n23 in Oak 😍😍

Carlee Brady

jumper no51 dark mist – cannot wait to pass this down to my daughter Holly someday:) clean and classic with such an interesting shape! babaa love forever! I invested in 2 wool babaas and they are weekly in my wardrobe rotation!

Vanessa

jumper no42 summer flame!

Marina

Jumper No 51 in dark mist is such a dream…

Caroline

jumper no18 chalk!!

Benna Formby

I am new to Babaá but have completely fallen in love with almost every single thing on the site. However, I’m obsessing over Jumper no47 in black just for the sheer practicality of it for travel, layering, scooping up on my way out for an impromptu wrap and a must-have with almost everything in my closet. Amazing site for dreaming.

Christina

Jumper 16 in pine!!

Adriane Markoff

Persephone 16 or Winter Skies 15 : ) Perfection!

Ryan

Polo No1 in natural to gift to my wife 🥂

Lori

I LOVE my jumper 81. I wore it all winter and can’t wait to get a second babaa one in another style and color. The wool is absolutely gorgeous and the first time I’ve been able to wear wool without itching. I love everything about this company.

Louise

Jumper No 15 in oak

Joyce

Honestly everything is gorgeous so it’s hard to choose…. but cardigan no3 in summer flame is a particularly fun piece! I’m also in love with the gorgeous color and dense rib of cardigan no18 in puddle.

Maja

So sooo hard to pick just one right 🙄😅🫶🏾🤔🤔 But if I had to HAD TO, then it would have to be Jumper no16 in the color Persephone. So soo beautiful ❤️❤️❤️

Winona

cardigan kids no17 oak

Laura D

I love jumper no.51 in oak or dark mist, I’ve been eyeing it for a couple years now and hoping I can afford it someday! :)

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